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I just broke down this $80M funnel (and it's not what you think)
A Digital Diary
You know how everyone's saying "Run Facebook ads to advertorials with 2,000 words of copy"?
Yeah... that could work, but what this $80m brand is doing is way cooler.
I broke down the entire strategy:
The psychology behind their simple yet deadly effective ads
Why their landing pages convert at insane rates
How they use repetition to hammer home their promise
The exact AOV strategy they use to hit 3X higher cart values
How they're getting customers to create UGC for them
They're using targeted landing pages with just 4 key elements that speak directly to different customer avatars.
I break down their entire psychology, from the ad language to post-purchase strategy, and show you exactly why consistency = legitimacy in your marketing.
Yours truly
Moe,